hiester.com

(Disclosure: I worked for Yahoo! on the FIFAWorldcup.com project in 2006).

First of all, get rid of all the gossip/tabloid fluff (i.e. the Terry Semel Hollywood slant). The lead on the Yahoo! home page right now is a chicken-wing recipe for the Super Bowl, followed closely by a list of videos from American Idol alumni.  Hey Jerry, this country is at war and in a recession! Leave the crap to the “old media” and Perez Hilton and show us some of the innovation that made Yahoo! what it is. Stop trying to appeal to the lowest common denominator. Respect your audience and imagine that they secretly strive to be more than donut-eating couch potatoes.